Corporate
Gilead Sciences
Gilead commissioned a series of films to announce new CSR initiatives. Corporate storytelling relies on authenticity of voice and tone. Viewers know immediately the sincerity of the message. In both projects, we knew it was key to the creative that they feature only the voices and actions of the people who have dedicated their lives to these issues. Gilead’s work as a coordinator, funder, and lending expertise is only revealed from within those stories.
Directed by Brendan Hall
Visa
Visa is one of the most recognizable brands in the world but their business isn’t well understood. To help make clear the impact of their work we told the story of their data security efforts.
Creative Director: Dhruv Nanda
Editor: Mario Orcon
Goldman Sachs
Goldman Sachs’ program 10,000 Small Businesses Voices helps small business owners speak out on issues important to their businesses and communities. For the past few years I’ve been working with 10KSB to help these business owners speak out in ads targeted at to decision makers in Washington.
Humana
Humana is one of the largest healthcare providers in the country. It has a million stories to tell. We were tasked with creating a multi-channel communications campaign with a wide audience to help tell those stories. We created TV and digital ads that spoke to policy makers, Humana members, and the public at large an optimistic and clear voice.
Coors
Coors Banquet wanted to highlight its Western roots and pay tribute to the family farmers who have, for generations, grown the barley that goes into their beer. The director and I were a two-person crew, and shot this over a two days on a farm in Idaho where we learned firsthand their dedication to the craft.
Directed by Elizabeth Orne.